Given the scale and complexity of the project, evolving project requirements and changes on the fly were common. With a large design team, communication was key and required agility, experience and intelligent collaboration. This coordinated approach ensured the signage package evolved seamlessly alongside the construction programme whilst retaining a commitment to quality and consistency throughout the workplace.
Working with creative and playful imagery, the Salesforce brand came to life! Premium materials including timber veneers, brushed metals and vibrant printed finishes were utilised throughout the package, creating a distinctive signage family that balances clear wayfinding with strong brand expression. Together with the support across client, architect and builder this project was proudly delivered showcasing a premium signage and graphics solution.




The Eyetonic team were an absolute pleasure to work with and showed true professionalism throughout a complex project, both during design finalisation and installation. The Salesforce project required rigorous approval layers with several external and international consultants as well as detailed cross referencing to evolving branding guidelines. The team worked well with SHAPE and provided numerous samples to ensure all stakeholders expectations were managed. Also, Eyetonic swiftly responded to variation works and enabled resourcing as required to meet changing programme requirements.
I was especially impressed with the team’s involvement in our safety requirements and with the finished quality of the 200kg lobby sign, suspended from a 14m high ceiling.
I would be delighted to work with Merissa, Fraser, Kaylee, Johnny, and the team again.